For teams who are smart but stuck.
Most teams are not short of ideas. They are short of the right conditions to say them out loud. Sometimes, the usual conversation format doesn’t work, and smart teams find themselves stuck. Brick Thought sessions use LEGO® SERIOUS PLAY® materials and methodology to change this. It is an approach grounded in the well-established idea that we think differently and more deeply when we make something physical.When thinking is built into models, it becomes visible. Complex questions can be examined more clearly together because the thinking is no longer inside each person's head. It is sitting on the table for everyone to see.
So if your team is smart but stuck, let's talk.
What is Brick Thought?
Simply put, Brick Thought is a facilitation service, using the LEGO® SERIOUS PLAY® methodology. With each session being designed around your specific challenge, they run as half day, full day, or two-day sessions. It works best for teams of 3 to 8 people, and no prior experience is needed.
HOW IT WORKS
Before the sessionWe’ll talk to understand what your team is working through. This makes it possible for me to design the right build prompts.
At the startI'll open with confidence building tasks using the bricks. It will demonstrate the method and put any nerves to rest.
Through the sessionWe then move through the method of individual then group builds where ideas can be examined together.
By the endSessions close with something concrete. Depending on your team, that might be a set of priorities, agreed team wisdom, or a clear strategy.
WHY IT WORKS
The LEGO® SERIOUS PLAY® methodology is not a game or a team building activity. It is a facilitation approach with over two decades of academic research behind it, grounded in several well-established fields of study.The core idea draws on constructionism, the theory developed by MIT researcher Seymour Papert, which holds that people generate deeper thinking not by talking about a problem but by making something. The act of building is slower, more deliberate, and activates a different kind of thinking to simply speaking.The methodology deliberately includes emotional and social dimensions rather than suppressing them in favour of purely cognitive discussion. It recognises that business environments don’t always allow for such dimensions to be shared.
Pricing
Pricing depends on how long a session runs and how complex your challenge is. The figures below are starting points. Preparation time is included in every session. Travel and accommodation, where required, are additional and agreed in advance. Brick Thought is not VAT registered, so there is nothing to add to whatever is quoted.
Clarity Build
A session to slow things down and surface what is unclear. Everyone builds and talks through their thinking, so the team leaves with a shared understanding of the problem and a clear sense of what to examine next. It will not produce a detailed plan in the time, but it will move the team's thinking forward from where it was stuck.Half day, around 4 hours. From £1,500.
Direction Build
The most common format. It reaches the same shared understanding as the half day, then uses the extra time to widen the scope, pressure test the thinking, and work through the tensions. The team leaves with something more concrete, what that looks like depends on your team’s specific challenge.Full day, around 7 hours. From £2,500.
Deep Dive Build
Some questions need more time. A Depp Dive does everything the shorter sessions do, with a longer arc that allows deeper exploration, and a clearer commitment to action. There is time to reach a fully formed plan, which depending on your challenge might be a strategy, a delivery plan, or development goals.Two days, around 12 hours. From £4,600.
FREQUENTLY ASKED QUESTIONS
ABOUT THE METHOD
ABOUT THE SESSIONS
ABOUT THE FIT
ABOUT ME
I am Ayesha. I've spent the best part of fifteen years getting senior people to talk about complex things, specifically around sustainability and social impact strategies. I loved that work. It was challenging but much of the time, the standard facilitation methods worked. People are smart and they want to make progress.But sometimes the team just got stuck. The conversation would circle. Another meeting would be agreed, the same points would be raised, and little progress would be made. Genuinely great teams were getting frustrated.When I first experienced LEGO® SERIOUS PLAY®, I was a sceptical participant. This turned into curiosity as the session progressed. I enjoyed having time to think alone before anyone spoke. When we did talk, colleagues shared complex ideas through rich metaphors. Nuance emerged that we hadn't seen before.
Over time, I became convinced of its value. So much so, I attended Inthrface's Complete Certification in the LEGO® SERIOUS PLAY® method. By covering both theory and the practical application, the training gave me exactly the rigorous foundation I needed to set up Brick Thought.I don't dress things up. I do pair a solid understanding of the methodology with getting to know you, showing up prepared and reading a room quickly so that everyone else can focus on getting unstuck.So if your team is smart but stuck, get in touch.
Ayesha, Trained facilitator of LEGO® SERIOUS PLAY® method and materials